Supporting Government to Connect with the Energies of the PeopleDec 19, 2014
The United Nations Development Programme (UNDP) has handed over almost three million birr (around 148,000USD) worth of equipment to the Government Communication Affairs Office (GCAO) to help it enhance its staff’s day to day work.
The equipment, which includes office as well as digital audiovisual items, will be used at both federal and regional level, particularly in the developing regional states GCAO State Minister Ewnetu Bilata said at the handover ceremony.
UNDP’s support falls within a broader ongoing programme to support capacity building interventions for institutions of the State in the areas of strengthening systems, enhancing leadership skills as well as strategic communication skills.
The GCAO plays a leading role in government communication and helping build a responsive and transparent government. The GCAO is also a critical stakeholder in creating and strengthening platforms for improved dialogue between the state and citizens.
UNDP Resident Representative Eugene Owusu underlined that the provision of equipment to the GCAO is aimed at supporting the office as it scales up its communication and engagement with citizens, adding that, “strategic communication is the currency of today’s development.” He reflected that, “As Ethiopia prepares for elections this year it is critically important to ensure that all sectors of the society are engaged”.
UNDP’s partnership with the GCAO also complements its support for the wider media industry in Ethiopia. The UN recently supported a national consultation on the draft code of conduct and constitution to establish an Ethiopian Media Council. A comprehensive media support programme will be developed on the media council has been established.
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.www.et.undp.org